WHY YOU SHOULD NEVER UPGRADE SOFTWARE WHEN NEW PRODUCTS COME OUT.
by rob mullins
so you've got
a chance to jump on that new operating system, photoshop upgrade, new datebook
calendar program,
or new whatever
that is supposed to make your life or computer work better faster and harder
for you. why shouldn't you
do it right
away?
this is a timely
article for any of you that jumped into the elite category of microsoft
OS upgrades, specifically WINDOWS XP
which recently
came out.
it was announced
on the news today that there are major security holes in that OS that allow
any hacker or person with a fair
amount of computer
knowledge to get all your data from your computer without you knowing it....all
you have to do is connect
that new better
faster smarter computer to the internet, and voila......all of your info
is theirs.
so after years
in development, how could a big company like microsoft make such a huge
mistake?
its easy.
the software
was probably not even done, tested or ready to go when it was made available
to you for sale.
what's worse,
almost nothing that computer companies make available to you is ready for
you to buy when you buy it.
now, the above
assertion may infuriate you. it infuriated me when i first learned how
the companies work. i just couldn't believe it.
in fact, if
i hadn't been working for a major software company at the time, i probably
still wouldn't believe it.
yet year after
year, day after day, they keep on proving me right. time after time.
here's how it works:
advertising
and marketing campaigns are designed to sell products. advertising and
marketing campaigns are designed to recoup
the costs of
r&d on products. that's business. its a rare thing for a software company
to have a product really ready to go at the time that
the advertising
and marketing department deadlines are going to print. i'm sure what we
all like to think, and that they like us to think, that
the products
are tested, reliable, bulletproof, and strong when we buy them. nothing
is further from the truth. it is a common practice for companies
to release
products long before they are ready so that they can start recouping costs
right away. they put the products out, take our hard earned money,
and set up
a helpline and a webpage, and wait for us to find all the problems in their
products. most of the time, they charge us money to call and tell
them what doesn't
work about their product. then they take notes, and pass that information
along to the developers over time, and gradually come up with
fixes to the
bugs in the product. does this piss you off? it made me mad as hell when
i used to try and keep current with all the new software.
i was working
for a company helping them with a demo for a product when i found this
out. i had about a week to create the demo for the company.
the product
kept on crashing on me while i was trying to create the demo. i kept writing
down what was wrong with the product and calling the company
on the phone
to tell them what was going on. they kept telling me to work around the
problems. i kept asking them to fix the problems. they kept on
working on
it. in the meantime, at the end of my week working on that product, people
started buying it and the demo i had created. the product kind of worked,
but
it didn't really
do about 40 per cent of what the advertising said. i was mad. they were
calm. i was glad i wasn't the guy on the other end of the phone when people
were
calling in
fuming about how their new product didn't work.
over the course
of the next six months, the company fixed about 90 per cent of the 40 per
cent of the things that were wrong with the product.
the customers
kept calling them and telling them about new problems. they kept taking
people's money. i quit working for them. it sucked.
since that happened
to me, i never buy anything when it first comes out, no matter how good
it looks. i wait about six months, watch all the panic reports
in the news
about how the product doesn't work and put people's information or lives
at risk. then if it looks like it is something worth getting down the road,
i buy it.
i'm tired of
paying companies my money to be their beta tester.
rem
01/02/02
la ca usa
copyright rm
pub (bmi)
all rights
reserved.